As a teenager in the nineties I could spend whole afternoons inside virtual worlds, games that would not impress anyone today, but that I found completely immersive. Universes with their own material grammar, their own logic. That experience of a constructed world feeling more coherent than the real one stayed with me.
I completed my textile art studies in 2009 and spent the years following working with clothing as structure, garments treated as architecture, documented and exhibited internationally. But I was always more interested in the image than the object. What something communicated, not what it was made of.
In 2014 I founded Magic Fabric, an independent publication at the intersection of emerging technology, fashion, and digital culture. The writing became research, and the research became practice. Today, I work with AI in both strategy and creative practice, helping organisations think through what it means to use these tools with genuine creative intent, while exploring the relationship between human and machine.