Legal

Privacy Policy

Last updated: April 2026

Who we are

This website is operated by Julia Krantz, a creative director and designer based in Stockholm, Sweden. Julia Krantz is the data controller for any personal data processed through this site.

Contact: julia@magicfabricblog.com

What data we collect

This site collects the minimum amount of data necessary. We do not run newsletters, user accounts, contact forms, or any data collection beyond what is described below.

Essential data (no consent required)

Like all websites, our server processes your IP address and browser request in order to serve you the page. This is technically necessary and not stored beyond your session.

Analytics cookies (consent required)

If you accept analytics cookies, we use Google Analytics 4 to collect anonymised data about how visitors use the site:

• Pages visited and time spent on each page
• Referring website or search term
• General geographic location (country/city level — IP addresses are anonymised)
• Browser type, operating system, and device category

This data helps understand which work resonates with visitors. No personally identifiable information is collected. No advertising, remarketing, or profiling takes place.

Legal basis

Analytics cookies are processed on the basis of your consent (Article 6(1)(a) GDPR). You are free to accept or decline without any consequence — the site is fully accessible either way.

Essential technical processing is based on legitimate interests (Article 6(1)(f) GDPR) to operate a functional website.

Cookies used

• _ga — Google Analytics. Distinguishes unique users. Expires after 2 years. Only set with consent.
• _ga_* — Google Analytics 4 session cookie. Expires after 2 years. Only set with consent.
• cookie_consent — Stores your consent preference locally. Not transmitted to any server. Expires when you clear browser storage.

Data retention

Analytics data is retained in Google Analytics for a maximum of 14 months, after which it is automatically deleted.

International data transfers

Google Analytics is operated by Google LLC, based in the United States. Data may be transferred outside the European Economic Area. Google complies with EU data transfer requirements through Standard Contractual Clauses approved by the European Commission.

For more information, see Google's privacy policy.

Your rights

Under the GDPR you have the following rights regarding your personal data:

• Access — request a copy of the data held about you
• Erasure — request deletion of your data
• Restriction — request that processing is limited
• Portability — receive your data in a structured format
• Objection — object to processing based on legitimate interests
• Withdraw consent — change or revoke your cookie choice at any time

To exercise any of these rights, contact julia@magicfabricblog.com.

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY): imy.se.

Cookie preferences

You can update your cookie preferences at any time using the buttons below. Declining analytics has no effect on your ability to use the site.

Changes to this policy

This policy may be updated if the site's data practices change. The date at the top of this page always reflects the most recent version.