AI POWERED VISUALS
Creative direction and production of photorealistic visuals and bespoke designs with no other limitations than your imagination.
RAPID VISUAL PROTOTYPING
Create internal design momentum with rapid prototyping, bringing your ideas to life with no need for physical samples.
ENVISION NEW FUTURES
Explore and communicate speculative futures through visionary concept visuals, drawing out directions and creating impact, both internally and externally.
Using the power of technology and infusing our creative insight, experience, and keen eye, today’s Creative Directors can accomplish what once required the collaborative efforts of an entire team of ten. AI has become a powerful amplifier in transforming complex design processes into new intuitive workflows that compress timelines and expand creative possibilities.
The modern creative is now part strategist, part technologist—using intelligent tools to rapidly prototype, iterate, and refine concepts faster and with more precision. The real magic is not in the hands-on production. It’s understanding aesthetics, positioning, context and seeing what stands out in an overflow of content.
Generative AI can completely change how we manage creative workflows. Instead of starting from a blank canvas, AI tools allows creators to iterate on content in a fraction of the timeframe compared to e.g. traditional sketches or photography. It doesn’t replace artistic skills but rather complements them. Using them one can quickly explore different visual directions while also opening up new possibilities for more imaginative and unexpected imagery which traditionally requires advanced prop building and complementary CGI. It empowers brands and creators to go bolder and take more risk in content creation and inspires fresh creative directions.
Working with generative AI is a skill, not a quick fix. or a fully automated process tool. To get the most out of generative AI, you need artistic intuition, experience, and creative vision. Used wisely, it can achieve top-quality results at a fraction of the cost of traditional tools while ensuring the output remains 100% on-brand. In the collaboration between human creativity and AI capabilities is where the magic happens.
As a basic structure you can prompt using the following parameters:
Subject and what is happening in the image
Environment and scenery
Composition
Camera and lens
Depth of field
Lighting
Example: Portrait shot of a bearded man holding a big bucket of glitter, parrot on his shoulder. Blue and and light green details on a white clean studio setting with polished marble floor. Use Hasselblad H6D, Canon 24-70mm. Shallow DoF, Hard light. –style raw –ar 16:9
Yes, the output from generative AI tools can be used for commercial purposes. This means you can use the generated content for advertising campaigns, product packaging, website visuals, and other commercial applications. Some platforms might have limitations on commercial use, especially during beta phases. AI-generated content must not infringe on existing copyrights or intellectual property rights e.g. replicas of existing copyrighted images.
They include Midjourney, Stable Diffusion, Runway ML, Luma AI and Pika, among others.