Tamashii is spirit. By never losing his spirit, a Samurai takes control of his destiny. “Designing Tamashii” is a visual experiment using garments, paper, typographical elements and photography, moving between two and three dimensional worlds. It is a collaboration between three creatives where we use Swedish and Japanese elements of aesthetics as a tribute. As history has proven, Japan has an ability to overcome great difficulties and to rise above it all.

Visual concept: Angela Nilsson, Henrik Bengtsson and Julia Krantz